6 months of our new logo in action
When we re-opened this year after 3 straight months of renovations we did so with a fresh look and brand new logo. Although it took a while to fully implement, you’ll see this new logo and colours across uniforms, boats, website and merchandise.
Like any re-brand it took plenty of consideration about who we are and what we stand for, a lot of negotiating with each other, and much longer than we expected. In the end the successful logo was created by Swedish/American designer Johanna Björk and inspired by our greatest assets — the sea and the sky. With its gaze turned toward the horizon, it is meant to evoke a sense of freedom and expansiveness. Simple, timeless and one we hope will be with us for a long, long time.
The New Logo Around the Island…
We absolutely love the new logo and it’s now seen everywhere from our website to uniforms, boats and tees. The colour palette was initially created by Spearhead and does its best to capture those iridescent shades of water Fiji is so renowned for. We have another design by Jo coming soon on a limited run of t-shirts… Keep an eye out in our gift shop later this year.